
Brendon Chen Alta Gioielleria
Where Your Story Becomes Jewelry
At BCAG, the quality of the gemstone is only the beginning.
Real life stories are the secret that gives each piece its breath.
From conversation and design to setting, we crystallize the quiet moments that move you into something timeless you can wear.
Gallery
About BCAG
Over a lifetime, precious moments layer one upon another, settling into memories as luminous as gemstones. Moments like these deserve to be treasured in the form of jewelry.
At BCAG, the quality of the gemstone is only the beginning; real life stories are the secret that gives each piece its breath.
Every life experience, every true story, every heartfelt feeling deserves to be told and heard. Transformed into images and forms, abstract or concrete, then shaped and set by skilled hands, each becomes a piece like no other.
Through conversation and design, BCAG crystallizes life stories in the form of jewelry—gathering feelings that are fragmentary, subtle, and easily forgotten or overlooked into a complete and enduring story, so that in the quiet pulse of your own life, you can see what makes you one of a kind.
Brendon Chen, Design Director
Brendon uses jewelry to record lives and stories—expressing not only what can be seen, but the ripples stirred within us by the events of our lives. Beyond the value of the gemstones and the artistry of the design, each piece carries a connection to life itself.
He graduated first in his class from the Istituto Europeo di Design in Milan, and his years in the performing arts flow irrepressibly through his work. Combined with a design language the head of IED's jewelry design department described as “delicate in vocabulary, mature and refined in style,” his work, when exhibited in Milan, led invited European industry guests to independently describe it as “full of dramatic tension” and “like watching a story unfold.”
His pieces are fresh yet full of passion for life. Light, space, nature, and the stories large and small around him all pass through the creative process and settle into innovative classics.

The Bespoke Process
The standard bespoke process takes approximately 30–45 working days
STEP 01
Inquiry & Consultation
Send us your request through the BCAG website. Consultations usually last 1–2 hours.
STEP 02
Agreement & Design
Once your needs and budget are confirmed, design begins after the contract is signed and the deposit received.

STEP 03
Design Approval & Quote
Design takes about two weeks. Production begins once the cost is confirmed.

STEP 04
Delivery & Warranty
Production takes about 20–30 working days, with two complimentary cleanings and polishings within five years.
Book a Bespoke Consultation
Email us at the address below, or fill out the booking form, and let us know the following:
- Your name
- Your contact details: phone and email
- The piece you would like to commission (e.g. wedding bands, rings, necklaces, pendants, earrings…)
- The occasion (wedding, graduation gift, anniversary…)
- Your preferred completion date
If you have questions about our bespoke service, please see our Bespoke FAQ first. If it doesn't answer your question, we'd be glad to hear from you.
Once we receive your request, we will normally get in touch within 12–36 hours.
e-mail: service@brendonchen.com